5 Creative Ways To Enhance Your Small Business's Curated Content

Effectively curating content requires that you find and publish the best content available in your particular niche. Most people think that this means they have to find?relevant, well written articles to publish, but is this always the case?

Creative Curation

Content curation is a much broader pursuit than just republishing relevant content. Since content curation is about finding great content and adding value to it, the possibilities are endless. Articles can be great, but what about other mediums?

Here are some other ideas you may want to think about to enhance the scope of your curation:

1. Curating beautiful and relevant images
2. Curating informative and eye catching videos
3. Publishing email newsletters
4. Publishing online magazines or journals
5. Outsourced content curation

What does this mean for your business?

Imagine you owned a shoe store and wanted to be a destination for people interested in looking at shoes online. You might find that people are interested in great articles about how shoes are made, or tips for finding high quality shoes, but there are a lot more options than just great articles.? Zappos does a great example of curating content that provides value.? Check out their Pinterest Page. The popularity of Pinterest.com shows us that curated photos of shoes will capture interest and drive traffic much more effectively than an article about how shoes are made.?? Curating content can be done from anywhere with a smartphone, you do not need to be able to code or be a great writer, you just need to know and understand your audience and share info that they would want to get.? Think of yourself as the human filter.

Understanding the Customers? Perspective

Curating content effectively means thinking about your niche, understanding what your customers want, and then exploring:

1. the most relevant types of content to deliver (articles, images, videos, etc.)
2. the most effective way to deliver the content (blogs, newsletters, magazines, etc.)

The best way to curate content will vary from small business to small business, but by thinking about curated content from your visitors? perspective, you will be able to add more value to their experience.

3 Other Great Curated Blog Posts You Might Want to Check Out:

Is Your Small Business Curating Content?

Let us know in the comment section below about your small business?s content creation strategies.? Do you have one? Are you planning having one?? Is this the first time you have heard about content curation?? Do share.

Source: http://www.smallbusinessonlinecoach.com/blog/tips/creative-ways-curate-content/

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