ImpulseSave Nudges You To Save Toward Your Financial Goals

So many of the financial startups from the last several years have been geared toward getting consumers to buy more. Think Blippy, Swipely, and the glut of flash sales and group buying sites. But it's a harder problem to get consumers to move in the opposite direction and save their money, especially considering the broad debt overhang that still lingers from the 2008 financial crisis. However, ImpulseSave, launching at TechCrunch Disrupt in San Francisco today, is attacking just this problem with a new technology platform that's linked to a real savings account where users can squirrel money every week for goals, such as a vacation or a new iPad.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/B8ID82mHSrM/

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